Communication Master's Personal Purpose Statement

Communication Master's Degree Personal Purpose Statement Examples

I am a sociable, artistic, and inventive individual who connects well with others. Over my eleven-year career, I have applied my talents and personal traits in various ways and currently serve as a communication and change lead on multiple projects. This role has been highly rewarding and has led me to the field of Corporate Communications, where I believe I can effectively apply my natural abilities to maximize my impact, leveraging my academic, personal, and professional potential.

Currently, I work at Ecolab in Saudi Arabia, a global leader in water, hygiene, and energy technologies and services. I am thrilled to be part of a company that provides such essential services to humanity, and I am dedicated to advancing and promoting its admirable objectives.

Since taking on my current role, I have participated in implementing and managing various humanitarian and educational projects to benefit the local community. For example, we are preparing to launch a ‘Science is Fun’ initiative aimed at young children to inspire a new generation's interest in science through simple experiments, quizzes, and more. I also aim to start a ‘Blood Drive’ and ‘Wellness Program’. The Kingdom aspires to achieve a system where blood donation is locally sourced, voluntary, and unpaid. I am particularly supportive of educating the public about the social benefits of regular blood donation. The ‘Wellness Program’ is crucial in Saudi Arabia, where there is a notably high and rising incidence of Diabetes, which can be mitigated by encouraging dietary and lifestyle changes. Due to my passion for art and design, I am especially interested in exploring how vital health and other information can be conveyed through art to enhance and reinforce these messages, making recipients more likely to engage.

Art plays a vital role in my life. I have found immense joy and fulfillment through artistic expression and hope to initiate projects in the future that are artistically oriented for therapeutic purposes, as well as to spark an interest in art and design among people of all ages and backgrounds, particularly children and youth.

I am submitting this application to prepare myself to become a leader in Corporate Communications. Once equipped with the necessary skills, I plan to continue working for Ecolab, at least initially, but aim to work throughout my career for a company whose goals align with mine, allowing me to further those goals with integrity and genuine passion.

I recognize that some people view the role of Corporate Communications specialists with skepticism, especially following business scandals like the banking crisis, where some specialists were accused of defending the indefensible. I see the role as partly preventative, where the specialist should regularly remind senior management that a good reputation takes years to build but can be lost in hours. It involves identifying potential reputational risks and providing necessary warnings.

I also see effective internal communication as a crucial tool for explaining and aligning business goals with those of employees and other stakeholders. Communication should be comprehensive, timely, and easily accessible to foster and maintain good relationships. Responses should be encouraging, well-considered, and thoughtful.

As a Business graduate, I am fully aware of the importance of the ‘bottom line’ in enabling a company to meet its business and charitable goals. I will certainly focus on any business's profitability that employs my services in the future and enhance its ability to maximize profitability wherever possible.

I am fluent in Arabic and English and have traveled extensively throughout the Middle East, Europe, and North America. I enjoy learning about different cultures and sharing knowledge of my own.

I volunteer as a remedial teacher and organize activities for underprivileged children, which provides immense personal satisfaction. I enjoy teaching and mentoring others professionally; I am an excellent communicator, both in writing and in person, and a confident and persuasive speaker.

In summary: After carefully evaluating my career options, I am convinced that Corporate Communications is the best path to apply my skills, traits, and potential most effectively. I believe I can add value to the course by contributing my professional experience and assure the reader that I will apply myself with exceptional diligence and enthusiasm, striving to excel rather than merely succeed in the program.

Thank you for considering my application.

Communication Master's Degree Personal Purpose Statement