Personal Statement Public Relations Communications Canada
- Robert Edinger
- Dec 11, 2024
- 3 min read
Updated: 3 days ago

I am eager to be chosen for the master's degree in public relations (MPR) Program at XXXX University. This program is my top choice due to its distinguished history, outstanding reputation, and ideal location.
Although I consider myself Scottish, I was born in Halifax, and northern Canada has always been my home. I grew up in Dartmouth, Nova Scotia, where I completed high school. I then attended XXXX University, about three hours from Halifax, where I earned my undergraduate degree in Business Administration. During my studies, I was actively involved in the student union, serving as President of each residence house I lived in and as Senior Class President. I spent much of my free time reading about media and public relations, and I have traveled extensively, visiting places like Scotland, Ireland, France, Italy, Spain, South Korea, China, Hawaii, New York City, and London.
After graduating from XXXX, I pursued a master's degree in international fashion marketing in Edinburgh, Scotland, connecting with my heritage and exploring my interest in fashion. Upon returning to Canada, I settled in XXXX, a small town on Baffin Island, where I have been working until now, gaining significant professional experience.
I am deeply fond of northern Canada and the opportunities it has provided me to enhance my knowledge and skills as I work towards a career in public relations and communications. I view the MPR Program at XXXX University as the perfect platform to prepare me for excellence and to make a significant contribution to my field.
In my current role as Manager of Communication, Education, and Outreach for the Government of XXXX Department of the Environment, I inform the public about our activities, mission development, challenges we face, and how we rely on community support. I handle writing and distributing press releases, speeches for the Minister of the Environment, and organizing unique public outreach and media relations events. I am passionate about my work and hope to return to it after completing the MPR program, dedicating myself to public relations as a public servant for many years, with increasing responsibilities.
My initial academic interest was marketing, which evolved from my passion for fashion into a deep interest in Public Relations. In my fashion-related work, I engaged in creative projects, such as collaborating with the XXXX Arts and Crafts Association to promote local Inuit designers and their fur fashion to international visitors. I enjoyed advocating for sealskin garments as a sustainable resource that supports Inuit traditional knowledge and their livelihoods.
I am eager to engage with the most pressing issues of our time, particularly environmental concerns. My professional experiences, from serving as Marketing Manager for the Arts Association to Event Manager for the Chamber of Commerce, and now in PR for the government, have taught me a great deal. I am committed to making a difference in a challenging industry, feeling at the heart of the action with organizations like PETA and Greenpeace.
I am especially keen to excel in promoting Inuit culture and lifestyle in sustainable and ethical ways that respect both humans and animals and protect the environment. Earning the MPR at XXXX will enhance my professional skills, such as preparing statements for the Department of Environment and responding to media inquiries from external organizations.
I look forward to a long career in Public Relations, particularly with government agencies, natural resource companies, and First Nations governments, always seeking solutions to complex challenges.
Thank you for considering my application to the MPR Program at XXXX University.
Personal Statement Public Relations Communications Canada






Your statement is a rich and compelling narrative that captures both your professional accomplishments and your personal values. It conveys a strong sense of identity—outgoing, artistic, and creative—while also demonstrating how those qualities have been consistently applied in your career. The way you describe your current role at Ecolab highlights not only your professional competence but also your alignment with the company’s humanitarian mission, which adds depth and authenticity to your application.
What makes your writing particularly persuasive is the balance between professional ambition and social responsibility. You show how your work in corporate communications extends beyond business objectives to include meaningful community initiatives, such as the “Science is Fun” project, blood donation campaigns, and wellness programs. These examples illustrate…